This Is Mira Claudia · Client Case Study

From lost and underpaid to 170+ families

@nappy_free

  • Client Hannah McIntyre
  • Business Nappy Free
  • Support 1:1 Mentorship then the Mini
  • Now The Mummy Hub + Hot Seat Coaching
  • Families helped 170+

Hannah runs Nappy Free. She's a toilet training coach for families and a mum of 2 boys. She was a teacher for 18 years before Nappy Free. She's worked with me 1:1 in the full Mentorship and the Mini and she's now inside The Mummy Hub + Hot Seat Coaching. This is her business across all of it in her own words.

Before
01

The first round

Hannah found me on Instagram in 2025. This is how she described it in her first review.

"Mira popped up in my Instagram feed and instantly grasped my attention: confident, knowledgeable, switched on, honest, grounded - SOLD!"Hannah McIntyre
5 star Google review from Hannah McIntyre saying Mira popped up in her Instagram feed, that her Nappy Free business evolved so much, that Mira helps you pivot, plan, refine and keeps you accountable, and that she loved the voice notes, the Google Docs with notes and leaving every coaching day with a clear new Power List.
"If you want energy, extra push and to ultimately grow your business with someone who rides the waves with you, look no further."Hannah McIntyre

This is what started coming through in our first round.

Message: Legit had 3 sign ups today! 2 for night training, 1 troubleshooting call. BOOM! Mira replies OKAY AMAZING. Then: Actually 4! 11pm.
Message: Free call 12:30pm. Sign up 12:45! Onboarding sent 12:50!
Message: OMG another sign up today! Mira!!!
Message: I got a sign up last night... chats are going better :) 4 sign ups this week.
Message: Roughly $10,000. $9000 from clients directly BUT lots did additional weeks. Let me add it up exactly at 12.

Then she signed on for another round.

Message: PAID. BRING ON ANOTHER 10 WEEKS TOGETHER!!
Before
02

October 2025

In October 2025 Hannah came back to 1:1. Her bookings had slowed right down. In her first week back she told me straight.

"I am feeling a little lost, pissed off, confused, frustrated, underpaid, lol all the feels…"Hannah · October 2025

The leads were there. She had people in her DMs from her ad and her reels. She was sending every one of them the same long message and getting 1 word back or nothing.

"I keep saying same thing and not a lot back."Hannah · October 2025
"Why aren't ppl connecting and clicking and saying yes?"Hannah · October 2025

1 client on the go. 2% of new followers replying to her welcome message.

During
03

What we changed

We started with how she talked to the families already sitting in her DMs. I gave her a conversion script. 2 weeks after she came back she sent me this.

Telegram message: This conversion script has changed my world Mira!!!! 2 sign ups and an additional week added in 2 days AND a couple pending! Time consuming but worth it! Thank you!

Then we cleaned up the back end. Her offers got written out in one place. Her onboarding became one email that worked for every family. Her nightly feedback got a time limit. The free consult call stopped being part of every booking.

"I LOVE the onboarding process now - SO easy and quick!!! Thank you - it also looks professional."Hannah · November 2025

By December she was calling them the simplest sign ups.

Telegram message: TWO simplest sign ups tonight! 1 for Tiny Potty Club. 1 for The Undie Club.
Telegram message: OMG Mira, 3 sign ups in less than 24 hours to The Undie Club AND the Tiny Potty Club!

The same week she told me how it felt from the inside.

"I would've shut down months ago, too hard and cried then tried again! But now, I feel so confident, so aware of what I offer, my brand, my style, my ability to back up my knowledge and to lead. It feels so bloody good!"Hannah · December 2025

Her audience kept growing and so did her reach. One mum from the USA followed her and signed up 10 minutes later.

Screenshot of a long list of new Instagram followers on nappy_free, names blurred with the message: Mira, my follows are insane. I cannot keep up saying hello!
Telegram chat: AND SHE SIGNED UP from the USA! I told the universe this would happen today! OMG my word worked! Mira asks if she had spoken to her before. Hannah: Nah, followed me and signed up 10 mins later!

In February she counted.

Telegram message: Wow Mira... since Dec 29th I have had 30 clients inside her main program and since then have made over $7000! ...only the beginning! Thank you for gifting me the skills and the confidence to sell, believe and thrive!
Telegram message: FINALLY did a proper spreadsheet for families I have helped AND I have helped 85!!!

Over 50 families in November. 85 by February. 30 clients in her main program in 7 weeks.

In May she signed on again.

Telegram message: EEEEEEK.... PAID!!! Let's do this!!! You can't get rid of me yet - ONE SOLID YEAR!!!
During
04

The Mini

The bookings were coming in. The cost was her nights. By April she was giving feedback to families most evenings after the kids were down.

"Working each naptime and each night since July (except maybe 1 week!) is taking it's toll."Hannah · April 2026

The Mini runs in writing. She sends me 2 check ins a week with her Powerlist, her blockers and her wins and I write back in depth. Over 12 weeks we worked on her business running without her doing all of it at night.

We took the consult call out of her onboarding and replaced it with a welcome video and a voice note on Day 1. We moved her programs and guides into Skool. We gave her stories a rhythm so selling had set days and Tuesday was a no posting day. We picked 1 offer to lead everything.

"I've spent an outrageous number of hours creating Skool and rewriting all of my guides, but I genuinely feel like everything is now premium. I finally feel proud of what families receive."Hannah · June 2026

Then August happened. 4 of the 5 families who booked a free call with her in 1 week signed up that weekend. She had 6 sign ups in 4 days and $1800. A daycare paid her $350 to run an educator and parent session and another asked her to come and speak. She was also a finalist in the AusMumpreneur Awards.

6 sign ups in 4 days. 4 out of 5 free calls booked. Her first paid talk.

Her last 1:1 check in came with a plan and a rule she set for herself. Nothing new gets added until January. She runs the business she's built.

Now
05

Where she's at now

Hannah is inside The Mummy Hub + Hot Seat Coaching. She's supported 173 families and 189 children and she's in a huge growth season. I'm still supporting her through it.

She's making her own calls now and bringing the big ones to the live calls. This is what she said on one of them.

Live call quote from Hannah: I do about 4,000 things at once. And Mira's like, just stop doing new things, just sit with it. So I hear you. Got to sit with it, feel it, see how it's going before you then move forward. That has been very, very good advice.
"I MISS the check in so much... kept me accountable... BUT I am trying so hard to sit in my biz more."Hannah · September 2026

Over 50 families when she came back in October 2025. 173 families and 189 children now.

She came back in October 2025 feeling lost and underpaid.

Over a year after we started she left me this one.

5 star Google review from Hannah McIntyre: I started working with Mira in August 2025. I signed up because I knew my biz could become something pretty needed and awesome, BUT it was missing the foundations. I was at the point of... HOW do I get my business to get ongoing clients and be sought after? HOW to get it to be known and found? HOW do I make the BTS smooth and clear when people sign up? Over the year we have worked on foundations, leads, client offers, knowing my dream clients and how to show up and speak to them. Understanding how leads work and how to nurture authentically. We chatted endless amounts of hours, we have tweaked, we have pivoted, we have cried (well, I have), we thrown away and we have upgraded. To today, I have supported over 170 families inside Nappy Free inside my programs that support families with toilet training. I am confident with leads, how to nurture, know my foundations are strong and I know HOW a business works and runs on a loop of evolving, growing and learning. This cycle continues. It is ongoing. Mira is beyond a legend, and I wouldn't be where I am today, or as confident as I am without her. I knew my biz could become what it is today, and it will continue to thrive, and I knew I needed support to get it to this point. Mira is worth every cent. Her care, passion, honesty, no messing around approach is what drew me to her in the first place and is why I am still in her world over a year later. Sign up already... you won't regret it! Thanks Mira more than words... it's hard to articulate my gratitude for YOU!
"I wouldn't be where I am today, or as confident as I am without her."Hannah McIntyre

@thisismiraclaudia