The Mummy CEO Mentorship™
I help mums build a value-aligned sustainable business that gets bookings on repeat without living on their phone or missing their kids growing up.
mother-led business. value-aligned brand. sustainable growth.
Is this you?
You get a week's work done between nap and pickup. You've got an offer and you've got clients. You still keep landing on the same number.
So you post more. You try the new strategy. You rewrite the bio for the third time this month. Then an enquiry comes in at 8pm and you spend 40 minutes writing her a custom reply because there's no system for it. Every new client gets onboarded from memory. Your calendar runs on whatever your clients ask for because you're grateful for the work.
You've done the courses. You've saved the posts and bought the templates. You know plenty.
Then an offer comes along that excites you and a little voice starts in on the money or the timing or the last time you paid for something and barely used it. So you close the tab.
Being careful with your money after getting burned makes sense. So here's exactly what this is and you can decide properly.
You're fast. Your business is manual.
Your work ethic is hiding your bottleneck
I ran my first business on this exact leak and called it hustle. I was a virtual assistant and then a social media manager. I invoiced for the manual work inside other women's businesses for years so I know what it costs.
Your speed is going into things a system should be doing. Bespoke replies. Custom onboarding every time. A calendar your clients control. You were taught that more money means more hours and more late nights by people whose lives look nothing like yours.
You can't grow what you have no capacity for and as a mum your capacity already has a ceiling. Every week run by hand costs you an afternoon to admin. Every 9pm yes teaches the next client to expect it. Every new strategy on a leaking base costs 3 weeks and a piece of your belief.
So the business gets built to fit your values and how you want to live. That's what we do here.
I've built it both ways
Before I was a mum I preached 10k months. Blazer photoshoots. Every hour I had went into the business and I loved it. That was the season.
After my son my whole life turned upside down. I got scared I'd lost my ambition. I hadn't. My priorities changed. I still love money and I still want to serve lots of clients. I just had to build value-aligned first.
Now I run this business in 12 to 16 hours a week. I'm not on my phone all day. I pick up Telegram on the days I've allowed because the boundaries and systems are in place.
I call what I do close proximity coaching. I get into the business with you. Your offer, your pricing, your messaging, your content and the enquiry sitting in your drafts. I'll tell you when something isn't working.
I'm the business coach in the baggy top who gets in it with you, tells you the truth and has the bookings to back it up.
For the record
Foundations to Clients
Same order every time whichever way you work with me. I've built it through my virtual assistant business, my social media business and my return from mat leave. The bones were the same each time. Clients are the result of the first 3 steps being solid.
Foundations
Before we add anything new I audit how your business is set up. Your registration and money side, your offers and pricing, how you onboard and every system sitting behind the scenes. This is where the leaks usually live.
Then we get your offer, positioning and messaging clear enough that someone gets it in one read. Simple systems go in underneath so you stop rebuilding every client from scratch and stop changing the whole thing every few weeks.
Leads
There are 15 different ways to bring in leads because we all work so differently. Some mums love being on camera. Some would rather network at a local event or have referrals doing the heavy lifting. I teach you all 15 and then we find your sweet spot. The 1 or 2 that suit how you work and the week you have.
Then we build a simple path from someone finding you to someone enquiring so the attention you get has somewhere to go.
Nurture
Content, conversations and showing up as a human. Content that warms people up properly before you ask for anything. Conversations in your DMs that sound like you and lead somewhere. Letting people see who you are on camera and at pickup so the mum who's been watching for months already trusts you when she's ready.
This is usually the missing piece when you're visible and nobody's enquiring.
Clients
Sales conversations, closing, onboarding and client management with boundaries. How to follow up on the ones that went MIA without feeling annoying. How to onboard a client without being there.
Value-aligned first
Motherhood added one layer that sits on top of all 4 steps. Does this business fit inside your real capacity as a mum? Every decision we make gets checked against that.
Then we repeat it. Give something long enough to gather useful evidence before you scrap it. Holding you to that is a decent chunk of my job.
The framework is free. You could screenshot this section right now. I had it the first time my business fell apart and it still fell apart. What changed was rebuilding from bed with 40 minutes a day and learning which one thing to do when there are 40 of them.
That judgement is what you're paying for.
Client case studies
Where she started in her onboarding form next to where she's at now. Her words, her screenshots and her wins. Every one of these women did the work. I helped her decide what the work was.
1:1 Mentorship
Whitney
FITT SISS · Postpartum strength Came in with too many ideas and a deactivated website. Her August REBUILD intake sold out before the program started. Read Whitney's case study
Mini Mentorship
Meagan
Meagan Louise Photography Launched her in home sessions within 10 days and had 6 bookings in under 7 days. Now fully booked until the end of the year. Read Meagan's case studyYour first 7 days
Your onboarding email includes an in depth form. Once you've filled it out I go through every bottleneck in your business within 7 days.
You get a clear plan showing where your time is leaking, what we close together over our 12 weeks and how closing each one takes calls and manual work off your plate.
The goal is a Tuesday afternoon off for ice cream with your kids without checking DMs to make a sale.
I promise what I'll do. What you earn depends on what you implement.
More money and more of your life at the same time
You know what you're doing this week
You sit down and start. The plan already decided what matters.
Your offer gets easy to buy
We find what's stopping people saying yes and fix it so nobody has to decode what you do or guess what it costs.
Your content leads somewhere
Every post points at one door so the attention you already get turns into enquiries.
Enquiries stop eating your evenings
Replies, follow ups and onboarding get systemised so a new client costs you a fraction of what she does now.
Your boundaries hold
You set the terms with clients. The 9pm yes that trains the next one to expect it stops happening.
Sales conversations stop feeling awkward
How to start one, keep it going and follow up without cringing about it.
Decisions take minutes
A straight answer from someone who knows your business so a pricing freak out stops eating a whole fortnight.
You stop starting over
The overthinking and the pulling back right when something's about to work get dealt with before they wreck the strategy underneath.
It fits the week you have
Built around your real hours and energy so a slow week is just a slow week and the plan stays put.
You'll know which one you are
This is for you if
- You've got an offer and some clients and you keep hitting the same number
- You move fast and you're sick of watching that speed disappear into admin
- You want significant money for significant work with the rest of your life intact
- You'd rather I was honest than nice
- You're ready to keep implementing well past the first 3 weeks
This isn't for you if
- You want the plan handed over and done for you
- You want to be told you're doing great when you're not
- You want a course and no contact with me
- You want income that runs without you doing the work
- You want a guarantee before you'll begin. I can promise you direction and honesty. I can't promise you a number
Just getting started?
You're so welcome here. Your place is The Mummy Hub + Hot Seat Coaching for at least your first 6 weeks. That's where you build your foundations with me and a room full of mums doing the same thing. Lessons built for a mum's week plus 2 live calls every month where I coach you on your business.
After 6 weeks we look at 1:1 together. I decide based on what you've implemented so the mentorship lands when it'll do the most for you.
Start in the Mummy HubWhat I bring
Strategy, feedback, accountability, experience and direction. 6 years of this with 350+ women. I'll tell you what I'd do and why even when it isn't the fun answer.
What you bring
Action, communication, openness and implementation. You don't need to arrive organised. You do need to use the support you're paying for. The coaching works when both halves are there.
Choose how close you want me
Everything I run is proximity to me priced by how close you get. Same method in every option. All prices in AUD.
There are no 1:1 calls in either mentorship. Both run in writing on your coaching days so using the support takes one message and zero scheduling.
Not sure which one fits? Book a free yap with me and we'll work out which one suits where you're at.
What's happening for them
Real messages from real clients and every one of these women did the work. I can't promise you the same numbers. I can tell you what the support does and what it asks of you.
Ask away
I've invested before and barely used it. What makes this different?
Usually the container was built for someone with more time than you have and the support needed you to organise your week around it. Both of my 1:1 options run on written check ins so using the support takes one message. I know your business so you never spend the first 20 minutes explaining it again.
I don't have many clients yet. Should I wait?
If you've got an offer and a few clients you're exactly who the mentorships are for. Waiting usually means another few months running it all by hand. If you haven't started yet you're still welcome. Your place is the Hub for at least 6 weeks and then we look at 1:1 together based on what you've implemented.
Are there any calls?
Not in the 1:1 options. Both mentorships run in writing on your coaching days. You send your check in and I coach you through it. The Hub has 2 live group coaching calls every calendar month with hot seat coaching.
How much time do I need each week?
Enough to implement what we decide. You're probably already spending it. We point it at the one thing that matters that week so it stops getting split across 5 things done by hand.
What happens in a week where everything falls apart?
It's a slow week. Send me a short check in and we pick the one thing worth doing with what's left. A slower week doesn't mean the strategy failed. I rebuilt this business from bed with 40 minutes a day so I know how to work with what you've got.
Which one should I pick?
If you haven't started yet go with the Hub. If you have clients and want clear direction twice a week to take away and implement go with the Mini. If you're making decisions constantly and want me there while they happen go with the full Mentorship. Still torn? Book a free yap and I'll tell you which one I'd pick for where you're at.
What happens after I sign up?
For both mentorships you get an onboarding email with an in depth form. Fill it out and within 7 days I've gone through every bottleneck in your business and you've got your plan. Then we start on your coaching days. For the Hub you get your login and start at the first lesson.
What's the commitment?
A 12 week minimum on all 3 options. Once your 12 weeks are served the Hub needs 30 days written notice to leave.
you've built it by hand long enough
Let's get your business making sense
Tell me where your business is at and what you want the next 12 weeks to look like. I'll review it and come back to you with which option suits and what happens next.