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The next one is end of Feb / early March 2027

The waitlist gets first access to tickets. Pop your name down and you'll hear about the date and the tickets before anyone else does.

Keep scrolling to see what November looked like
This was the November one

The Mummy CEO Live

25 Tickets. Sold Out In 4 Days. 1 Day of Coaching, Headshots & Content.

The Mummy CEO Live is a day for mothers in business who want to be in a room built on purpose for them. Learn something useful. Make friends. Walk out with content and have a bloody good time doing it.

September's event was free and the room was full of mums who came on their own and left with new friends, new headshots and a camera roll they wanted to use. November was the first paid one and that decision came from the room itself.

I asked the September girls whether they'd pay for a bigger better day and the answer was a very big yes. The $85 covered lunch and the logistics of running the day properly. That's it. I kept it as low as I could so the price wasn't what decided who was in the room.

Content & Chill

Our all access creatives

Rach from Rach White Photography Headshots

Rach White Photography

Rach from Rach White Photography came back by demand and ran headshot sessions all afternoon so every mum could update her branding photos, refresh her profile picture and walk away with images she can use however she wants. Everyone gets a link after the event to find and download all of theirs.

@rachwhitephotography
Hally from Captured By Hally holding her camera Event Photography

Captured By Hally

Hally Valentina is the photographer and creative behind Captured By Hally. She specialises in weddings, events and brand content and her style is candid and modern with an editorial feel. She has an eye for the moments that usually go unnoticed and creates images that feel natural, considered and completely you.

On the day she captured everything from the moment we walked in. The coaching and the yapping and all the little moments nobody even noticed her catching. Every mum gets access to all of her images so she could stay present and still leave with real photos of herself in the room.

@capturedbyhally
Jessie from Jessie Maree Creative Raw iPhone Footage

Jessie Maree Creative

Jessie was behind the scenes all day capturing raw iPhone footage of everything as it happened. She's worked with business owners across a range of different industries so she knows the kind of footage that actually gets used.

@jessiemareecreative

The touch up bar

Content and chill ran from 12:30pm to 3:30pm. That's 3 hours in the studio with Rach on headshots, Liv coordinating content, Hally and Jessie capturing the room and 2 full levels to shoot in.

Em and Bessy were there the whole time. Hair that dropped since drop off. Lipstick that wore off. A smooth over between outfit changes. A fix before sitting down with Rach. Whatever anyone needed so they could keep creating without stopping to worry about how they looked.

3 hours on camera is a long time to hold your own face together. So we didn't make anyone do it.
Bessy from Maiden By Bessy Hair Touch Ups

Maiden By Bessy

Meet Santanna Savage. To most people she's Bessy. At 34 Bessy is a wife, a mum of 2, a self confessed over committer and a lifelong people person. If it involves family or friends or her kids or a social occasion chances are she's already said yes before checking the calendar.

She's been a hairdresser for 20 years across salons, day spas and freelance. She owned her own salon for 4 years and now works from her home studio specialising in blondes, extensions and wedding hair. 3.5 years ago she became a Thermomix consultant too. A side hustle that suits her love of people, food and a good chat.

Outside of work she loves caravanning with her family, exercising, being outdoors, her friends and her 3 miniature sausage dogs. Her life is a little chaotic and very full and built around the things she loves most. Family, people, creativity and connection.

@maiden.by.bessy
Em from Make Up and Beauty By Em Makeup Touch Ups

Make Up & Beauty By Em

Em has been in the beauty industry for over 12 years and has run her own business for 11 of them. She started out specialising in makeup back in high school before expanding into lashes, brows and nails.

Her business has evolved alongside her and she now works from her own home salon. A flexible career that fits around life as a mum of 2 and a partner.

She's passionate about making people feel confident and comfortable and their best, while still growing and learning inside an industry she's loved being part of for so long.

@makeupandbeautybyem

Our content coordinator

Liv from Liv Social Studio

Liv Social Studio

Liv was our Content Coordinator for the day. She floated around the room helping mums brainstorm Reel ideas, filming on their phones, nailing their hooks and making sure everyone walked out with content they WANT to post.

Next time charge your phone and clear your storage before you come. You're going to need it.

Awkward on camera or no idea what to film was exactly what Liv was there for. Someone who hyped you up, got you to do that again and helped you create something that feels like you.

Outside of the event she runs Liv Social Studio and works in content strategy and creation for women in business every single day. On the day she sat right next to each mum making it easy and fun.

@livsocialstudio

How the day ran

The run sheet from Wednesday 11 November.

  • 9:00 to 9:30am
    Coffee, cute chats and finding your business besties.
  • 9:30 to 12:00pm
    Business coaching, mindset shifts and mini workshops with me.
  • 12:00 to 12:30pm
    Lunch, chats and a little brain break.
  • 12:30 to 3:30pm
    Content and Chill. Creating, filming, professional photos and a hair or makeup touch up whenever anyone needed one. Plus time to find a comfy spot and chat with new mum friends, wander around the studio and enjoy being somewhere that isn't home for a day.

What to wear

Cute, comfy, trackies and a top, a sexy dress, whatever you feel like. There are opportunities to shoot all day so dress for what you want to walk away with.

What November's ticket included

$85
Full day entry
9am to 3:30pm
One ticket. One room. Everything below was included.
  • Business coaching with Mira Claudia Half the day was coaching, mindset and mini workshops with me.
  • Headshots with Rach White Photography Everyone gets a download link for their photos.
  • A Content Coordinator for the afternoon
  • Hair and makeup touch ups Em and Bessy were set up in the studio all afternoon.
  • Snacks and lunch
  • Access to all event photography
  • An Instagram group chat with everyone attending so they could connect before the day
  • + Extra goodies to treat everyone on the day

Want in on The next one?

End of Feb / early March 2027

The waitlist gets first access to tickets. Pop your name down and you'll hear about the date and the tickets before anyone else does.